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Amor Incondicional - Best campaign P&M

March 01, 2017

Last February 23rd, the Premios Top 10, organized by P&M magazine, were celebrated to honor advertising and marketing´s biggest accomplishments in the past year, and on this occasion we are very pleased to announce that our production for Winny, from our client Tecnoquimicas, won the best “campaign” category.

A campaign done by Sancho BBDO, “Unconditional love” is a heartwarming commercial that shows that unique love and bond between mothers and their kids, no matter their conditions, the star of this story is a baby girl with Down´s Syndrome, and in every scene, our director Giovanni granada and his crew manage to capture the daily life of this child and the love her family feels towards her. 

Today we remember the message of the #UnconditionalLove campaign: discovering there are no limits to love. Every baby is unique and makes life even more special to those who share their love!