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Video production: Key element in branding

March 29, 2017

This year Metro Studio Films is featured in the issue Nº 433 of P&M advertising and marketing magazine, in the article we talk about our history as a production company and our thoughts on innovation and strategies for brands establishment..

Metro Studio Films


What do you offer in innovation and technology as a production company?

Metro Studio Films´s history can be summed-up as 24 years of continuous innovation. Our priority are the advancements that upgrade video, audio and consecuently the brands, we were the first Colombian production company to shoot in space! and we have been pioneers in many conceptual fields, as strategic advisers, in the implementation of writers and in-house art directors, as well as film directors to support the technical team, and in market research and content marketing consulting.

Furthermore innovation in technology is very important to our company, with advanced equipment we cut down image processing time, and produce interactive video and video posts for social networks, with the best results.

What are your innovations in strategies for effective brand building?

For years, Metro Studio Films has had in its team many professionals with a renowned international experience, consultants to our clients in strategic reinforcement for their brands, including strategic interpretation of the script, innovating concepts for visual storytelling and fresh proposals through creative analysis and their professional experience. 

Combining marketing investigation and creativity (conceptual and production) creates amazing results for our clients, enriching the brands. Reinforcements for this winning formula comes in the form of acknowledgements like the recent award for best campaign in the TOP 10 P&M, for Winny Amor Incondicional, in the end it´s about giving brands value by creating content with innovation, talent and dedication to details.