We are passionate about crafting Impossible Images: beautiful and captivating original videos showcasing liquids and foods in dynamic motion, at the highest international quality standards.
Our innovative, spectacular, and unforgettable scenes are beautifully created to rise the perceived value of products, brands, and companies.
We built and established Colombia’s first Lab and Production Studio focused on Visual Engineering, to deliver our clients the complete environment to bring their visions to life.
Impossible images: they nicely imprint themselves in the brain leaving a lasting impression that significantly amplifies perceived value.
Combined application of diverse disciplines as mechatronics, robotics, pneumatics, and programming, along with other sciences and visual techniques such as cinematography direction, art direction, and production direction.
Science and art brought together to create never seen before and always memorable original videos.
THE DIRECTOR OF THE IMPOSSIBLE IMAGES
Giovanni Granada converts impossible ideas in beautiful videos; he makes the most beautiful and seductive cinematic shots visible, sparking appetite and desire in the minds and hearts of viewers.
After studying in Italy and the United States, mr. Granada achieved a great professional success as a Director of Photography and Cinematography Director. He founded Metro Studio in 1993, and with his deep dedication and focus on maximum quality, he gained the solid trust of very important international brands.
Giovanni combines his great artistic sensibility with an extraordinary technical knowledge: a special combination that makes him a unique director who effortlessly translates the most advanced visual trends into cinematic language.
At the age of 11, Giovanni assembled his first camera with his own hands. Today, after a highly successful career as a Film Director, his creativity and permanent search for innovation propel Colombian cinematography into the field where art and science converge: Visual Engineering.
¿Why Metro Studio?
For our empathy and dedication to the understanding and satisfying of our client´s needs.
For our director, determined to achieve the best through creativity, innovation, and dedication.
For the quality and expertise of our very powerful human team.
For our high-quality audiovisual products, demonstrated for over 30 years.
For our capabilities to add value, enhancing perception through an impeccable work; and for our highly professional service, that lead us to excellent business and personal relationships with each one of our clients.
What some of our clients say
“Every penny invested in commercials with Metro Studio has been justified and it´s worth it. Our consumers ‘feel’ the quality of a better image. They transfer that quality to our products, to the brand… And there it stays forever. It’s priceless.”
“With Metro Studio, we always ‘play it safe’. They know what they’re doing and they guide us step by step. At the end, the result is that their work always exceed our expectations.“
“On one occasion, we had to do high-speed product shots with another production company. It was very painful and we weren’t happy: everyone praying for the ‘gizmo’ to work… it was some long sleepless nights! With Metro Studio, everything is controlled with incredible precision. They always conduct controlled rehearsals, and we already know in advance that it’s going to be ‘WOW’.”